2005-2007 avrupa satisinin %31 ni olusturan bir modeli sonlardirmak ne kadar mantikli ?
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https://www.autonews.com/article/201...#axzz2f4XiTki6
özetle : Punto nun yerine gelecek olan yeni 5 kapılı yeni 500 modelinin 2016 da piyasaya çıkacak.
Fiatın son 20 yıldaki en çok satan modeli puntoymuş yeni araç onun yerini alacak ve henüz ismi belli değil.
haberin orjinali
Fiat said to invest 9 billion euros to end Europe dip, revive Italy plants
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Production
Sergio Marchionne
Fiat
Alfa Romeo
Maserati
Italy
500
Panda
Punto
December 9, 2013 08:49 CET
MILAN (Bloomberg) -- Fiat Group plans to invest as much as 9 billion euros ($12.3 billion) on new models to end European losses in three years and revive nearly empty Italian factories, two people familiar the matter said.
In addition to bolstering the upscale Maserati and Alfa Romeo marques new Italy-built models, the carr will focus the Fiat brand on variants of the 500 and Panda minicars and ditch the Punto subcompact, a former seller, said the people, who asked not to be identified because the discussions are private.
Fiat brand CEO Olivier Francois has said the Panda family will be aimed at budget- customers while 500 models will target buyers willing to pay extra to have a more premium product.
"The Fiat brand has two dimensions, Panda-500, functional-aspirational, left brain-right brain," Francois said in a recent interview Automotive News Europe.
Said Roberto Verganti, a management professor at Milan Polytechnic and author of the 2009 book "Design-Driven Innovation": "It's a brave and historic move to abandon your roots. Going upscale cool, high-margin 500 and Alfa models is the only possible strategy to continue building cars in Italy."
the timing of Fiat's sought-after merger Chrysler Group uncertain, Sergio Marchionne, who is CEO of both carrs, is under pressure to stem the Italian manufacturer's losses in Europe. While Fiat has previously said it aims to develop about 20 new models for Europe by 2016, including eight Alfa Romeos, the company has declined to comment on a revised European strategy until April.
Dropped Punto
As part of the luxury focus for Italy, Fiat will introduce 500 and Jeep SUVs next year as well as a convertible version of the Alfa Romeo 4C sports car, said the people.
Those cars will all be made in its home country.
The new Alfa Romeo Giulia sedan, designed mainly for export outside Europe, will be built in Italy by 2016, they said.
The Fiat Punto, a subcompact hatchback that competes the likes of Volkswagen’s Polo, will be replaced by a five-door version of the 500. That mass-market model will be built in Poland to save costs and boost profit margins, the people said.
Auto workers in Poland are paid about one-quarter what their Italian counterparts , according to data German auto group the VDA.
Burdened by slumping demand in its home country and a lack of new models, Fiat has been losing market share in Europe for the past four years. The group's deries in the region last year were 47 percent less than in 2009, according to data industry group ACEA. Fiat's European market share has slumped to 6.2 percent this year 9.3 percent in 2009.
Europe losses
The sales collapse has led to operating losses of almost 2 billion euros since 2011, including 304 million euros in the first nine months of this year.
"We will utilize what we have in defense of what we have," Marchionne said on an Oct. 30 conference call analysts when asked about cutting capacity. "We will not be shutting down plants. We will shift our production capacity in accordance our premium brand strategy."
The success of the plan has implications beyond Fiat. Italy has been mired in a cycle of recessions since 2001, and a revival of production by Italy's largest manufacturer could help stabilize the broader economy after the auto industry shed more than 30,000 jobs since 2008, according to Italian auto-industry group Anfia.
Glorifying Italy
"The only way to revive the industrial sector in Italy is moving to luxury production and glorifying the 'Made in Italy' concept," said Giuseppe Berta, a professor at Bocconi University in Milan.
The impact of the down is evident at the Mirafiori plant near Fiat's Turin headquarters. The plant was once an engine of Italian industrialization after World War II, bustling as many as 50,000 workers in the 1970s.
Now, only 5,500 people are employed there, and they just work a few days a month. The factory, which once churned out more than 600,000 cars a year, has built fewer than 20,000 in the first 10 months of 2013, according to the Fim Cisl union.
Fiat has furloughed many of its 30,700 production employees in Italy this year and most of those have been off work for more than five months this year, Fim Cisl said.
The goal is to bring them all back by focusing on luxury Alfa Romeo and Maserati vehicles. Under the plan, Mirafiori workers will start making the Maserati Levante, the elite brand's first SUV, by 2015.
German model
The strategy largely mirrors the German auto industry. BMW Group, Mercedes-Benz parent Daimler and Volkswagen Group, which owns the Audi and Porsche brands, have made upscale cars for decades to offset wages that are among the auto industry's highest. Those cars are exported Germany around the world.
Focusing the Fiat brand on the 500 and the Panda would up resources for the upscale shift, which has shown promising signs. After expanding the Ghibli mid-sized sedan earlier this year, Maserati has received more than 23,000 orders this year, almost quadruple its 2012 sales of 6,200 cars.
Marchionne is expected to announce on new product strategy for Alfa Romeo next April that focuses on a new, still unnamed rear-wheel- and all-wheel-drive architecture. A key aim of the new plan is to boost Alfa's global presence, Automotive News Europe reported in its December emagazine.
"Fiat has seriously started to follow the right strategy for a country no cheap labor but highly skilled workers," said Mauro Ferrari, vice chairman of parts supplier Webasto's Italian division.
Automotive News Europe contributed to this report
Read more: https://www.autonews.com/article/201...#ixzz2mzjCwq66
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Kendi kaybeder. Şuan kullandığım puntomu satınca fiatın önünden zaten gecmem asla
Yazıklar olsun demekten başka bişey gelmiyor içimden.
Yazıklar olsun.
10 seri punto çıksın 10nuda alırdım denerdim. Yazıklar olsun.
Her ŞERDE bi HAYIR vardır...
Motor ömrü diye birşey yoktur! Kullanıcının motora tanıdığı yaşam hakkı vardır!
Kimse fiata 60 70 bin tl vermez pazarı %10 sa bu %1e kadar düşer fiat c segmentinin zıpır cocugu gibidir. B veya A segmentinde kabul göreceğini sanmıyorum
Türkiye Cumhuriyeti Şeyhler Dervişler Müritler Meczuplar Ülkesi Olamaz! M.K.Atatürk
Sıkıntı Yok , Jack Daniels Var
"Volkswagen'in Golf modeliyle Punto ile rekabet eden Fiat" yazıyor bunu yazan oduncu galiba... B segment arabayla C segment arabayı kıyaslamış, biri bu balon haberi yazana adama Fiat Bravo'dan bahsetsin.
punto dan sonra FİAT tan alacağım araba modeli yok punto nun 2015 de yenisini beklerken yaptıklarına bak FİAT elveda......
polonyada üretilecek 5 kapılı yeni 500 ler bakalım nasıl olacak
abi iyi güzelde 500 spor edalı veya bizim puntomuzla aynı bakış açısına sahip bir otomobil değilki tarzı kendine has ne emmeye geliyor ne ...... bizi tatmin edecek bir yapısı olduguna inanmak güç
Türkiye Cumhuriyeti Şeyhler Dervişler Müritler Meczuplar Ülkesi Olamaz! M.K.Atatürk
Sıkıntı Yok , Jack Daniels Var
Peki bu puntonun ileriye dönük 2 el fiyatlarını nasıl etkiler ? Bence düşürür kanaatindeyim kendimi 2. El puntoyu alacak vatandaş olarak düşünüyorum bakıyorum piyasaya sıfır modeli yok direk kafadan 3 4 bin düşer bundan da en çok benim gibi yüksek modeli aracı olanlar etkilenir diye düşünüyorum
iPhone 'den aracılığı ile gönderildi
Punto 2013 S7 1.3 Multijet Lounge 95 HP S&S ESP + Sporkit
evet puntobitiyor.500 olarak devam ediyor.500 farklı versiyonları gelecek.suv tarzı yakında
2013 PUNTO POP 1.3 MJ
2011 SYM HD 200 EVO
Albea Gitti Sıra Punto ya Geldi
Volkswagen'in Golf modeliyle Punto ile rekabet eden Fiat yeni 5 kapılı 500'ler ile rekabete yeni bir boyut getirmeyi hedefliyor.
bu cümle yanlışi mı yazılmış puntonun golf ile alakası ney anlamadım
ama klasik fiat politikası
geçmişten beri tempra tipo gibi sevilen modelleri de bitirdi yeni kasa yapıp devam etmiyor
adamların huyu heralde biz hep yeni marka olacak gibi mi düşünüyor
vw neden tutuluyor diyoruz sonra eeee adam istikrarlı yıllardı Golf polo passat jetta vs vs hep aynı neyse hayırlısı olsun.
bundan fiattan asla araba almam bitti işte anlıyorum adamlar haklılarmış punto, fiesta ve polo vb araçların yanına hakikaten yaklaşamazlarmış doğru soyluyorlarmış
valla 2007 de sıfır 1.4 fire active aldım.ev alırken satmamız gerekti ama ailece çok üzülmüştük. accaip sevmiştik. sonra 2010 parasızlıktan palio alıp 6 ay dayanabildik ve sonra da 2006 model 1.3 mjet active aldık. askere giderken onuda sattık 2011 sonunda. sonra 2012 yılı sonunda da askerden gelip işe girdim araba alim dedim. aklım başka araba gelmedi ki.. bu sefer de 2006 mjet dynamic aldım. 10 numara araba. onu da ekim ayında sattım. ve şu an arabasızım. zamlar benzine olan zamlar yüzünden satmıştım.. şimdi bir arabayı 3 kez alıp satıyorsan o arabadan memnunsundur demektir. bu arabayı üretümden kaldırmak kendi ayağına sıkmaktır... albea ve palio nun üretimden kalkması doğru hareket. marka imajını çiziyor. ama puntoyu kaldırmak... şaşırtıcı...
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